Nobody sets aside an hour for an app. They give it a minute: on the bus, in a queue, while the kettle boils, last thing before sleep. We build apps worth that minute, then make sure the right people find them.
Where apps actually live.
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07:42NowKettle on, one thumb free. -

08:31NowTwo stops to go. -

13:05NowThird in line. -

18:40NowPracticing Spanish on the walk home. -

23:58NowOne more minute.
Built and grown by the same team.
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Design
The first thirty seconds decide whether an app stays on the phone. Onboarding, the paywall and the first moment of value get more of our time than anything else.
- Product strategy
- Onboarding
- Paywalls
- Store pages
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Build
iOS first. Native, fast and small, with analytics, subscriptions and experiments wired in before the first TestFlight build goes out.
- Native iOS
- AI features
- Subscriptions
- Experiments
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Grow
We came up through performance advertising, so growth starts on day one. The people who build the app also write the ads, buy the media and read the numbers.
- UGC and video ads
- Paid acquisition
- Store optimization
- Retention
Got an app worth a minute?
Partnerships, press, or just hello.